Your website is the most important digital touch point for your business today. It's the only touch point where you can decide exactly how things should look and feel. As a result, you will never have to worry about a platform changing its algorithms. And what if that platform, for one reason or the other, suddenly doesn't feel attractive for publishing your content?
Traditionally, it has been quite expensive and time-consuming to create a truly unique website. And at the same time, you want the website to be flexible enough to make necessary changes to your content quickly. With the rise of the no-code movement, there is an opportunity to make your products and services stand out.
So, where do you start?
Many of you have worked with WordPress, a platform with many features we also like. It is open-source. It is free (well, for a start). It's also great for SEO and for regularly publishing content in blog format.
Our main reason for not working with WordPress is that it restricts us as designers. For starters, we need to hire a good WordPress developer to be able to create a design that feels unique. And don't get me started on all the plug-ins we need to run your website smoothly. Not to mention the time it takes to update those plug-ins regularly.
Webflow, on the other hand, is a no-code platform that lets me, as a designer, completely control the look and feel of the website without writing a single line of code. And it has a great CMS that lets me focus on design and content creation.
What does this mean for you as a client?
The most significant selling point is that we don't need to engage a developer to create the website of your dreams. That is good for at least two reasons:
- Your website will be published superfast.
- Your website will be cheaper.
Of course, there are many more reasons, but these are the two biggest reasons.
What about the developers?
There are times when we need to work with developers. For example, you may need a complex solution that isn't available out of the box. In that case, we will work with developers that know how to create precisely that feature. The developers can focus on more challenging and fun tasks while we build out the stuff that developers thought was tedious.
Is the design important?
Yes! Yes, it is! Of course, the essential part of your website is that it should work. It has to be there, ready to be viewed at your domain. And it needs to explain what you do and how prospective customers contact you. That's the minimum. But what if you have a competitor? Or if you just started the company? How do you get noticed and earn a client's trust? How do you get that prospective client to see you and want to work with you or buy one of your products? That is why design becomes an integral part of your marketing strategy.
We don't choose who we do business with on which supplier has the best-looking website. And that's different from what we mean when discussing design's importance. Design is an opportunity to make a prospective client trust you and your know-how. Your website can also be essential to your employees' pride in working with you. And, of course, it is an opportunity to show in which way you differ from your competition.
So, yes, design is essential. But it's more to it than looking better than your competition. It's about what you communicate with the look of your website; how well does that line up with your strategy and core beliefs as a company?
The future of your website
Your future website is where you can make your company look in a way that attracts clients, gain their trust and make your employees proud.
It's also a place where you can publish those vital blog posts that will explain to the market who you are and why they should work with you. And it's also a place that is easy to find since its SEO is second to none.
Your website can be a place for experimentation, quickly trying out what's working and not. You may launch a new product or a completely new service, which is a perfect opportunity to create a landing page for that product or service in no time.
We will also make sure that your website helps you grow faster with the help of automation. Gone are the days when website visitors have to fill in a complex form and wait for days before anyone contacts them. And this is why we use automation so that the correct department at your company gets notified, and the prospective clients know that you have received their questions and will contact them shortly. They may also want to subscribe to your newsletter at the same time.
And all this is possible without writing a single line of code.